BRAVO

“BRAVO” it’s small online store with about 1000 items in 5 main categories with workwear, footwear and personal protective equipment. Before promotion, the site had positions in second page of Google search results for high-volume keywords. In this project I was working as a SEO specialist.

Website: bravo-sp.com.ua
Region for promotion: Ukraine
Promotion period: 02.20 – 09.20

The main SEO task was to increase positions of the site in Google search results and reach the top for the main queries.

Solutions

At first I did technical analysis using Google Search Console and Screaming Frog tool to check if the all store functionality as filter settings, sorts, pagination and ect. working correctly. To adjust some settings, the list with a few recommendations for developers has been created.

After it, as usuall, I conducted a competitor analysis by visual research and using Afrefs to find growth opportunities. It turned out, the site’s categories were under-optimised enough and the site was getting behind competitors in the total number of referring domains.

The promotion plan was based on three main aspects:

  • On page optimisation categories and subcategoties, wich includes keyword research, writing unique texts, creating titles and attractive desctiptions.
  • Link building, such as creating natural backlink profile by posting articles with backlinks on media resources and registering on catalogs, forums etc.
  • Local SEO, I conducted local keyword research and built landing pages for few cities with search volume.

What I did in this project

  • Conducting quick competitive SEO analysis using Ahrefs.
  • Creating SEO promotion plan for 6 month.
  • Technical audit, using such tools as Screaming frog, Google Search Console.
  • Creating technical tasks for developers for fixing the issues.
  • Conducting Keyword Research for categories and local pages.
  • Creating new type of landing pages for local SEO.
  • Working with copywriters to get a relevant texts.
  • Adding content to new landing pages and optimising them (title, descriptions, H1-H4, alt, lists markup, internal linking, Schema markup).
  • Link Building – studying the link profile of competitors, selecting sites for building backlinks, preparing content for posting, publishing guest posts, setting tasks for crowd marketing specialists.
  • Position tracking and reporting.

SEO performance

Comparing key positions in Google search before and after my work

Positions of local pages that were created

Before SEO promotion

February, 2020 (Ahrefs data)

After SEO promotion

September, 2020 (Ahrefs data)

What’s next?

I suggest in the future SEO promotion to pay attention to the following aspects:

  • increasing the number of external links;
  • add the Ukrainian language version to the site, this will allow the store to receive additional traffic for a large number of requests
  • re-optimizing pages with low CTR using Google Analytics and GSC data;